Social Media, Press Releases and Being Ignored
- By Jane Sumerset
- Published 03/10/2010
- Writing
- Unrated
Jane Sumerset
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Want to drive social media’s attention towards a promotion you’re running? As with traditional media, press releases are an excellent way to get the social gears running. Problem is, social media are a whole other beast, with different rules as to what’s interesting for their audience. If you want your message to reach that hip and savvy audience, you can’t rely on traditional charms.
What you need to do is to try out publicity. If you want to let the world know about the promotion you’re running, then go publicly. Writing a press release also help you to succeed in that field.
Writing a press release requires a well-written and formatted content with an effective way on how to deliver the message well. This is usually sent to the media where your company, products or services can go publicly than doing the traditional way which can only cost you a lot.
As we visualize how writing a press release can make a bigger difference, you need to determine how to write it well in order for you to do the right thing. Writing a press release is like writing a news release and a lot of writers are aware of that. Besides, a press release is commonly known as a news release by most people.
But it is not that easy as you seem it is. You need to pay attention with its contents more before anything else. Aside from formatting your press release well, you need to write a strong and convincing headline and introduction. Maintain always the active voice than the passive one. See to it that you support your content with necessary information that you had gathered before you start writing.
A good press release is always written in a timely manner. If you want to get your readers attention, always make your press release an interesting one. If you going to include a certain company in your press release, always ask their permissions first before you’ll include their names and other relevant information about the company in your press release.
Take a look at the boring headers (it’s sad, but even the best writing software can’t help you become more interesting) many press releases usually come with:
1. RandomWare Announces Product One
2. RandomWare Releases Financial Numbers
3. RandomWare Plans New Venture
4. RandomWare Wins Award
Unless the product, award or venture is of particular note and highly-awaited, there’s not likely to be that much interest in even opening that email. While product releases, financial stats and such information can be newsworthy, they’re hardly the fodder that attracts the “shiny and new” mentality that pervades the viral web.
Buy Our Crap
Most press releases can be summarized this way: buy our crap. Sure, I can write about that in a niche news blog. But getting people excited and buzzing about it? No way, man.
Find an angle, solve a problem or teach people something new – these are the things that grab the social web’s attention and gets its followers talking. Be the biggest, tiniest, fastest, slowest or ugliest “something” in the world, but don’t be another company trying to get their hands on my money.
What you need to do is to try out publicity. If you want to let the world know about the promotion you’re running, then go publicly. Writing a press release also help you to succeed in that field.
Writing a press release requires a well-written and formatted content with an effective way on how to deliver the message well. This is usually sent to the media where your company, products or services can go publicly than doing the traditional way which can only cost you a lot.
As we visualize how writing a press release can make a bigger difference, you need to determine how to write it well in order for you to do the right thing. Writing a press release is like writing a news release and a lot of writers are aware of that. Besides, a press release is commonly known as a news release by most people.
But it is not that easy as you seem it is. You need to pay attention with its contents more before anything else. Aside from formatting your press release well, you need to write a strong and convincing headline and introduction. Maintain always the active voice than the passive one. See to it that you support your content with necessary information that you had gathered before you start writing.
A good press release is always written in a timely manner. If you want to get your readers attention, always make your press release an interesting one. If you going to include a certain company in your press release, always ask their permissions first before you’ll include their names and other relevant information about the company in your press release.
Take a look at the boring headers (it’s sad, but even the best writing software can’t help you become more interesting) many press releases usually come with:
1. RandomWare Announces Product One
2. RandomWare Releases Financial Numbers
3. RandomWare Plans New Venture
4. RandomWare Wins Award
Unless the product, award or venture is of particular note and highly-awaited, there’s not likely to be that much interest in even opening that email. While product releases, financial stats and such information can be newsworthy, they’re hardly the fodder that attracts the “shiny and new” mentality that pervades the viral web.
Buy Our Crap
Most press releases can be summarized this way: buy our crap. Sure, I can write about that in a niche news blog. But getting people excited and buzzing about it? No way, man.
Find an angle, solve a problem or teach people something new – these are the things that grab the social web’s attention and gets its followers talking. Be the biggest, tiniest, fastest, slowest or ugliest “something” in the world, but don’t be another company trying to get their hands on my money.